Azpelicueta Criado M del C, Serra Cantallops A, Ramón Cardona J, Díaz-Ordóñez González A. The CRM: A successful framework for a strategic tool in hotel management. THIJISCE [Internet]. 2023Jun.14 [cited 2025May4];2(2):110-35. Available from: https://revistas.rcaap.pt/thij/article/view/30143