Panorama da gestão inter-cultural nas multinacionais e países lideres

Authors

  • Franck Renand Faculdade de Ciências Sociais e Humanas, Universidade Fernando Pessoa

Abstract

This article investigates the importance of culture in global management, with a focus on the US, Japan and Europe. 
The analysis, which draws on various surveys, demonstrates that global managers who are concerned with their 
organization performance must seriously consider cultural components. In addition, the author argues that even undersome global tendencies, national culture still remains a critical factor that shapes company’s management.

Downloads

Issue

No. 7 (2003)

Section

Shorter Article

License

Copyright Notice

Authors who publish in this journal comply to the following terms:

  1. Authors retain copyright and grant the magazine right of first publication, with the work simultaneously licensed under a Creative Commons Attribution license that allows the sharing of work and recognition of authorship and first publication in this journal.
  2. Authors are authorized to take additional contracts separately for non-exclusive distribution of the work published in this journal version (ex.: publish in an institutional repository or as a chapter of a book), with recognition of authorship and first publication in this journal.
  3. Authors are allowed and encouraged to publish and distribute their work online (e.g., in institutional repositories or on their personal page) at any point before or during the editorial process, as it can generate fruitful changes, as well as increase the impact and citation of the published work (see The effect of open access). [link to http: opcit.eprints.orgoacitation-biblio.html]