A dádiva e o mercado - o caso do vinho do Porto
Abstract
Christening or wedding presents, birthday or Christmas presents or presents for one of the many special occasions (Father's Day, Mother's Day, St. Valentine's Day) and specially the multitude of promotional gifts; all of these presents bring advantages to the market. Emotions and feelings take the shape of presents which linked to invitations and parties, become a special kind of economy - "gift economy". Nowadays, this gift economy has become closely associated with the market economy. This last statentent is demonstrated in this paper through the analysis of three very different aspects of Port Wine Economy.
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