Corporation cultural sponsoring in Portugal
DOI:
https://doi.org/10.31447/AS00032573.1990107.04Keywords:
corporations cultural sponsoring, sponsoring law, interventionism of the state, cultural productionAbstract
Since the middle seventies Europe witnesses the development and professionalization of the corporations cultural sponsoring. In Portugal, this process stimulated by the arrival of the so called Lei do Mecenato (a sponsoring law), which appeared in 1986, is beginning to show publicly and inducing an increasing participation. In this article, the results of two surveys made in this country are shown, one to sponsor companies and the other to cultural producers and diffusers, which aimed to become aware of the problems risen by this kind of sponsoring. We may see mainly the problem of interventionism of the state, of evaluating the interest of the law, of the nature and persistence of the private support, of the effects it has over the cultural production. Being determined - today as well as in the past - by the economical, cultural and political systems, the sponsoring in its present form of companies' sponsoring is the result of contradictions and synergies that affect modern societies. It has been configured under a dominant model that presents different aspects for the different countries and it shows recent changings. Therefore, the mentioned surveys (linked to a wider research project) also carry elements towards a definition of the Portuguese model and its confrontation with that of other countries.