Brasil no turismo internacional Uma análise das razões para um desempenho muito aquém do seu potencial

Autores

  • Jean Max Tavares
  • André Perinotto

DOI:

https://doi.org/10.57883/thij19(1)2022.29741

Palavras-chave:

Demanda, Turismo, Brasil, Internacional, Desempenho

Resumo

Apesar de suas belezas naturais e hospitalidade, o Brasil ocupa apenas a vigésima sétima posição no ranking dos países mais visitados em 2017 (Organização Mundial do Turismo, 2018). Com objetivo de entender quais variáveis podem ajudar a explicar essa posição aquém do seu potencial, esse artigo usou um modelo de dados em painel (efeitos aleatórios) do período de 2004 a 2016 com base nos 10 países que mais enviaram turistas para o Brasil nesse período. Os resultados mostraram que a distância geográfica e inflação tiveram um impacto negativo nas demandas do turismo brasileiro, evidenciando que a proximidade geográfica promove a demanda turística e o nível de inflação controlada parece também promover a demanda turística brasileira. Por outro lado, o Produto Interno Bruto, a fronteira com o Brasil, o número de quartos de hotel e a taxa de câmbio foram positivamente correlacionados. Com essas informações, não apenas o governo brasileiro mas outros países latino-americanos terão mais subsídios para elaborar estratégias e políticas que aumentem sua posição no ranking internacional dos países que mais recebem turistas no mundo.

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Publicado

2022-09-27

Como Citar

Jean Max Tavares, & André Perinotto. (2022). Brasil no turismo internacional Uma análise das razões para um desempenho muito aquém do seu potencial. Tourism and Hospitality International Journal, 19(1), 12–23. https://doi.org/10.57883/thij19(1)2022.29741