Determinantes da satisfação e comportamento positivo de clientes em academias fitness

Yves  de Holanda Batista de Miranda; Marcos Antonio  Barros Filho; Victor Henrique Rodrigues Silva; Carlos Augusto Mulatinho de Queiroz Pedroso; José Pedro Sarmento

doi:10.6063/motricidade.20570

Determinants of satisfaction and positive behavior of clients at fitness center

Authors

Yves de Holanda Batista de Miranda Grupo de Pesquisa em Esporte e Gestão - ESEF/UPE https://orcid.org/0000-0001-5733-9951
Marcos Antonio Barros Filho Grupo de Pesquisa em Esporte e Gestão - ESEF/UPE https://orcid.org/0000-0001-6582-1043
Victor Henrique Rodrigues Silva Grupo de Pesquisa em Esporte e Gestão - ESEF/UPE https://orcid.org/0000-0002-4970-2842
Carlos Augusto Mulatinho de Queiroz Pedroso Universidade de Pernambuco https://orcid.org/0000-0003-0139-856X
José Pedro Sarmento Faculdade de Desporto da Universidade do Porto https://orcid.org/0000-0002-0783-2542

DOI:

https://doi.org/10.6063/motricidade.20570

Keywords:

marketing, consumer behavior, quality management, economics

Abstract

The aim of the present investigation was to analyze the predictive relationship of service quality and price perception on the satisfaction and positive behavior of fitness center clients in the city of Recife, Pernambuco, Brazil. The sample consisted of 385 individuals who identified themselves as clients of a fitness center. The instrument used was an adapted, multidimensional questionnaire, consisting of a total of thirty-six items, applied face-to-face in the fitness center. The data were analyzed through a two-step structural equation modeling in AMOS 24.0. The analysis of the measurement model, after a refinement process, indicated a good adjustment to the data. In the structural model, services had a positive impact on both satisfaction and positive behavior, while price perception had a negative impact on behavior. Therefore, it is concluded that providing a service quality is an essential aspect in the acquisition of satisfied customers, who consequently will behave in a positive way when recommending, renewing the enrollment, and buying new products from the fitness center.

KEYWORDS: marketing; consumer behavior; quality management; economics.

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Published

2021-06-30

How to Cite

de Holanda Batista de Miranda, Y. ., Barros Filho, M. A. ., Rodrigues Silva, V. H., Mulatinho de Queiroz Pedroso, C. A., & Sarmento, J. P. (2021). Determinants of satisfaction and positive behavior of clients at fitness center. Motricidade, 17(2), 140–147. https://doi.org/10.6063/motricidade.20570

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Issue

Vol. 17 No. 2 (2021): Motricidade

Section

Original Article

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