Traditional alimentary products: purchase habits and honey consumption

Abstract

To determine the honey consumers profile and to describe purchase and consume habits are the objectives of this study. A cross-sectional survey was carried out in a probabilistic sample including 172 individuals of the Braganza region population. After, a descriptive analyses is done to characterize the sample and purchase and consume habits of the inquiry.

In this study participated 172 individuals, of which 41,9% are male and 58,1% are female. It was verified that the smashing majority is honey consumer (94,8%), they prefer the national honey because it is more available, it is tastier, it is quality and it is trustworthy (70,9%). The main form honey use is mixed with other foods (60,5%), the favorite place for the honey purchase is near the producer (51,7%) and the most important factor in the purchase decision is the palate (52,3%).