Reputation, market and territory: the case of architects
AbstractThis article offers some theoretical/empirical contributions to a preliminary discussion on the triad “reputation, market and territory”. It assesses the effects that reputation has on architects’ individual trajectories and the mechanisms involved in that process. The author seeks seek to show the extent to which “small forces”, collaborative networks and the specificity of published or built architectural works expand, or change reputational phenomena. She uses biographical interviews of architects to illustrate the variety of processes that play a part when individual reputations in the market for architectural services are analysed.
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