The challenges of seasonality in tourism: Strategies for the valorisation of the touristic offer in Ovar
DOI:
https://doi.org/10.57883/thij3(1)2014.30140Keywords:
Seasonality, Tourism System, Ovar, Tourism segmentation, Seasonality managementAbstract
The tourism sector is currently understood as one of the economic activities that contributes most to the economic development of a destination, assuming itself as a complex and dynamic system, influenced directly and indirectly by a set of trends associated with various markets. Seasonality is a comprehensive and transversal phenomenon to several domains, including the tourism sector. Ovar is characterised by significant seasonality patterns, along with a still developing tourism activity. This research was based on a face-to-face survey of the municipality's tourist offer. Based on the results obtained it was found that Ovar is a destination that is mainly associated to the Sun and Sea tourism, revealing some gaps in terms of dissemination, in the creation of partnerships and synergies and the ability to adopt competitive strategies. As a result, there is an urgent need to invest in the creation of new products and the attraction of new market niches, in effective marketing, in the promotion of partnerships and strategies between the various stakeholders. The present text seeks to highlight the potential of Ovar destination and evaluate the performance of the tourism offer, in order to provide new lines of development capable of mitigating the seasonality phenomenon and improve the future performance of the tourism activity in the municipality.
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Copyright (c) 2014 This work is licensed under a Creative Commons - Attribution 4.0 International (CC BY 4.0)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is published under the Creative Commons Attribution 4.0 International License.
