EMPRENDEDORISMO DEL FUTURO: LA ADAPTACIÓN A NUEVOS DESAFÍOS
DOI:
https://doi.org/10.25746/ruiips.v5.i5.14540Keywords:
adaptación, emprendedorismo, innovación, nuevas generaciones, tecnología, adaptation, entrepreneurship, innovation, new generations, technology, adaptação, empreendedorismo, inovação, novas gerações, tecnologiaAbstract
En un mundo cada vez más dinámico e incierto, donde las nuevas generaciones comienzan a ser protagonistas, la innovación deberá convertirse en el centro de la estrategia de los empresarios del futuro a los efectos de buscar productos y servicios cada vez mejores. Se necesitan emprendedores diferentes, que sepan captar tendencias y que se vinculen estrechamente con los usuarios de los diversos servicios o productos para una validación constante y casi instantánea de sus necesidades y requerimientos. Tal concepción debe expandirse a todos los sectores económicos, desde las grandes corporaciones hasta las pequeñas y medianas empresas, y en especial a aquellas más tradicionalistas. En el presente trabajo ejemplificaremos cómo casos específicos de algunos rubros tomaron la iniciativa de cambiar, sacando ventaja de todo lo mencionado hasta este punto, nutriéndose de lo nuevo (sin olvidar lo consuetudinario), y proyectando hoy lo que el futuro les demanda.
ABSTRACT
In a world that turns more dynamic and uncertain as time goes by, where new generations begin to acquire protagonism, innovation must become the center of the strategies of every businessman of the future for the purpose of seeking better products and services. There is a need for different entrepreneurs, ones that know how to capture tendencies and that tightly link to the users of diverse services or products in order to constantly and almost instantly validate their needs and requirements. Such conception must expand to all economic sectors, from big corporations to small and medium businesses, especially the most traditionalist ones. In the following paper we will exemplify how specific cases of some economic sectors took the initiative to change, obtaining benefit from everything mentioned up to this point, nurturing of what is new (without forgetting what is customary), and projecting today what the future demands them to.
RESUMO
Em um mundo cada vez mais dinâmico e incerto, onde as novas gerações começam a ser protagonistas, a inovação deve tornar-se o centro da estratégia de negócios para o futuro. Precisamos empresários diferentes, que podam capturar tendências, que estão em um estado de "permanente start-up" e que estão estreitamente relacionadas com os clientes para obter uma validação constante e quase instantânea de suas necessidades. Tal concepção deve invadir todos os sectores económicos, desde grandes corporações até pequenas e médias empresas, especialmente nas tradicionalistas. Neste trabalho apresentamos casos específicos que tomaram a iniciativa de mudar, aproveitando tudo mencionado até este ponto.
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