Decoding post-pandemic social interactions in Italy: insights from qualitative analysis

Abstract

This study investigates the evolving behavioral patterns in Italy following the Covid-19 pandemic. Through 56 semi-structured interviews, we utilized NVivo for qualitative analysis to uncover three key themes: health communication, persistence of inequality, and health equity. Our findings indicate a cautious approach to social interactions and a rise in digital communication post-pandemic. The crisis has amplified social and economic inequalities, underscoring the urgent need for targeted interventions and a holistic approach to promoting health equity. Additionally, the theme of social adaptation and return to normalcy emerged as a consequential topic. This research highlights the critical role of social sciences in understanding post-pandemic changes and aims to guide strategies for societal recovery and resilience, fostering a more equitable society