Relationship between sport commitment and sport consumer behavior

  • Norberta Elisa Fernandes Faculdade de Motricidade Humana - Universidade de Lisboa
  • Abel Hermínio Correia Faculdade de Motricidade Humana - Universidade de Lisboa
  • Ana Maria Abreu Centro de Competências de Ciências Exatas e Engenharias, Universidade da Madeira
  • Rui Biscaia Centro Interdisciplinar de Estudo da Performance Humana (CIPER), Faculdade de Motricidade Humana da Universidade de Lisboa; Escola de Turismo, Desporto e Hotelaria, Universidade Europeia

Abstract

The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sport participants of both individual and team sports, fitness and outdoor activities (n= 900). The survey included questions related to demographic information, measures of sport commitment and sport consumption behavior. The results analyzed trough structural equation modeling showed that the sport commitment influences positively the participation frequency, sporting goods consumption and media consumption. Implications of these results are discussed and suggestions for future research on sport consumers are provided.

Published
2013-12-01
Section
Original Article