Relationship between sport commitment and sport consumer behavior

Norberta Elisa Fernandes; Abel Hermínio Correia; Ana Maria Abreu; Rui Biscaia

doi:10.6063/motricidade.96

Relationship between sport commitment and sport consumer behavior

Authors

Norberta Elisa Fernandes Faculdade de Motricidade Humana - Universidade de Lisboa
Abel Hermínio Correia Faculdade de Motricidade Humana - Universidade de Lisboa
Ana Maria Abreu Centro de Competências de Ciências Exatas e Engenharias, Universidade da Madeira
Rui Biscaia Centro Interdisciplinar de Estudo da Performance Humana (CIPER), Faculdade de Motricidade Humana da Universidade de Lisboa; Escola de Turismo, Desporto e Hotelaria, Universidade Europeia

DOI:

https://doi.org/10.6063/motricidade.96

Abstract

The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sport participants of both individual and team sports, fitness and outdoor activities (n= 900). The survey included questions related to demographic information, measures of sport commitment and sport consumption behavior. The results analyzed trough structural equation modeling showed that the sport commitment influences positively the participation frequency, sporting goods consumption and media consumption. Implications of these results are discussed and suggestions for future research on sport consumers are provided.

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Published

2013-12-01

How to Cite

Fernandes, N. E., Correia, A. H., Abreu, A. M., & Biscaia, R. (2013). Relationship between sport commitment and sport consumer behavior. Motricidade, 9(4), 2–11. https://doi.org/10.6063/motricidade.96

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Issue

Vol. 9 No. 4 (2013)

Section

Original Article

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