Innovation in the restaurants industry: A review of the evidence
DOI:
https://doi.org/10.57883/thij3(4)2014.30166Palavras-chave:
Turismo, Inovação, Restauração, Restaurantes, StakeholdersResumo
A inovação é obrigatória para qualquer empresa ou economia, porque gera riqueza e conhecimento, que contribuem para o desenvolvimento dos destinos turísticos. No contexto do turismo, estas variáveis são cruciais já que o fenómeno da inovação tem incrementado a um ritmo bastante acelerado. Numa outra perspetiva, os sectores do alojamento e da restauração tendem a ser os mais representativos para a economia turística, proporcionando a maioria das receitas turísticas e das oportunidades de emprego. Contudo, o sector da restauração carece de estudos científicos, o que significa que ainda há muito para se debater neste contexto. Em termos práticos, isto significa que os empreendedores têm de compreender as necessidades dos consumidores, bem como as principais mudanças que têm ocorrido no presente, de forma a prever ações futuras. Há uma clara necessidade de os stakeholders perceberem a importância dos seus recursos únicos e de os promoverem de forma a criarem vantagens competitivas e comparativas. Este artigo analisa a influência da inovação no sector da restauração, tendo uma especial atenção à indústria dos restaurantes. Foi adotada uma aprofundada revisão de literatura para poder relacionar os tipos de inovação ao contexto da indústria da restauração.
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Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
