Implementation of yield management as a revenue-increasing tool: Case study
DOI:
https://doi.org/10.57883/thij14(1)2020.30870Palavras-chave:
República Checa, Implementação, Preços, Gestão de receitas, Pequenos hotéis, Gestão de rendimentosResumo
O objectivo deste documento é implementar a utilização de 'yield management' numa pequena estrutura hoteleira, a fim de maximizar as receitas. Actualmente, a maioria das investigações em gestão de rendimentos propõe fórmulas ou formulação geral do problema e, assim, os gestores enfrentam dificuldades na sua aplicação prática. Este estudo aborda o problema de uma perspectiva diferente e oferece cálculos práticos e guia para gestores hoteleiros que podem ser facilmente adoptados na prática. O objectivo parcial é através da utilização desta implementação prática persuadir os gestores hoteleiros e financeiros a aplicar a gestão do rendimento com base na fórmula que é construída no artigo. Os resultados mostraram que a implementação da gestão do rendimento é benéfica mesmo para os pequenos hotéis e pode aumentar as receitas anuais. Este estudo de caso deve aumentar a sensibilização na gestão hoteleira e oferecer um impulso para considerar as mudanças nos preços para aumentar a sustentabilidade económica futura em hotéis de pequena dimensão.
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Direitos de Autor (c) 2020 This work is licensed under a Creative Commons - Attribution 4.0 International (CC BY 4.0
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
