Agro-turismo; Melhorar e sustentar a economia agrícola na Índia

Abstract

The case provides a detailed narration of the concept of Agrotourism, including the benefits, constraints and success factors involved, with specific reference to India. Agri Tourism Development Company (ATDC) being  the pioneer of Agrotourism concept in India, has provided training to  2500 farmers  and helped to set up 318 Agrotourism units  in Maharashtra state of India. Being an uncharted area, there are multiple challenges for all concerned stakeholders. It includes issues like sustainability, economic feasibility, guest host relationship, connectivity infrastructure and communication. The growth potential for Agrotourism can be realized through appropriate strategies addressing the challenges which can be developed and implemented jointly by the stakeholders. The stake holders are farmers, tourists, tourism organizations and the government agencies responsible for formulating policies.