Are airports the beginning of the tourist experience? The case of Madeira island
DOI:
https://doi.org/10.57883/thij18(1)2022.30915Keywords:
Tourism Experience, Quality of Services, Região Autónoma da Madeira, Airport Services, Tourism and TransportationAbstract
Sendo o transporte aéreo um dos principais meios de transporte utilizados na chegada à Região Autónoma da Madeira (RAM), fruto da sua insularidade, será importante avaliar qual o contributo que a infraestrutura aeroportuária tem tido no desenvolvimento turístico da região, assim como, na imagem e na perceção dos passageiros sobre o destino e na sua futura vontade de regressar. A presente investigação, de carácter exploratório, pretende, assim, compreender a relação existente entre os serviços aeroportuários, a sua qualidade e a satisfação junto dos passageiros e o seu papel catalisador na experiência turística dos visitantes à RAM. Os inquéritos e entrevistas realizados evidenciam que, para muitos dos inquiridos, o aeroporto não é apenas o lugar de chegada e partida, mas sim, o início e o fim da experiência turística no destino.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is published under the Creative Commons Attribution 4.0 International License.
