O Google Trends como um indicador válido para as receitas da produção vinícola

Authors

  • Raúl Gómez Martínez Rey Juan Carlos University, Spain
  • Paola Plaza Casado Rey Juan Carlos University, Spain
  • Camilo Prado Román Rey Juan Carlos University, España
  • Miguel Prado Román Rey Juan Carlos University, Spain

DOI:

https://doi.org/10.57883/thij6(2)2016.30309

Keywords:

wine tourism, google trands, wine income

Abstract

In this paper we review the concept and importance of wine tourism in our country, considering that despite being an alternative tourism has increased significantly in recent years. It is also a sector, the wine, which has risen because it has improved the quality of the wine; culture has spread around it, and the fashion factor. Through a panel econometric model will demonstrate how google search for wine in the countries that produce them have explanatory power about the revenue from this sector.

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Published

2023-06-13

How to Cite

Gómez Martínez, R., Plaza Casado, P., Prado Román, C., & Prado Román, M. (2023). O Google Trends como um indicador válido para as receitas da produção vinícola. Tourism and Hospitality International Journal, 6(2), 94–106. https://doi.org/10.57883/thij6(2)2016.30309

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