Tourist Marketing: Conditioning factors for tourist satisfaction and confidence in Manaus

Abstract

The purpose of this article is to identify the determinants of satisfaction and confidence in tourists visiting the city of Manaus, a region that is part of the Amazon, located in northern Brazil, forming a vision of a tourist destination for nature, environment and sustainability. Has as its theme the tourism marketing: determinants of tourist satisfaction and confidence in Manaus. Through research done and literature surveys about products, services and actions of government involved with tourism, firming as indicators capable of providing data and understanding of the study. The research was classified as two types; qualitative and quantitative, as well as exploratory, and the data collection was done through a questionnaire and all indicators were assessed using a Likert scale of five levels to own the search results, among many other findings, it was observed that through this study, it is possible to obtain a measurement parameter centrally in the study of choices for satisfaction and confidence of a particular product or service. Expected to contribute to the discussion on the subject in question with a view to developing knowledge and practice of tourism management in its entirety. Thus, future studies may verify the applicability of the indicators considered in this article in other locations and other profiles of tourists.