Examinar o papel das agências de viagens em linha para aumentar a ocupação dos quartos
DOI:
https://doi.org/10.57883/thij16(1)2021.30888Keywords:
Online Travel Agent, Traveloka, Room OccupancyAbstract
Online Travel Agent (OTA) is an online-based start-up company that serves ticket purchases, hotel room reservations, and tourist attraction ticket purchases. One of the many OTA companies that collaborate with accommodation providers is Traveloka. Balkondes Sakapitu has used OTA, in this case, Traveloka as a partner in selling its products in the form of rooms. This study aims to analyze the role of OTA in increasing room occupancy in Balkondes Sakapitu. This research is qualitative research with a case study research design. This study indicates that OTA plays an essential role in increasing room occupancy at Balkondes Sakapitu. The increase in room occupancy is measured by the number of online reservation levels through Traveloka within three months from October to December 2020. The role of increasing room occupancy, the use of OTA in this case Traveloka includes: showing the position or position of the hotel based on reviews from guests and a forum for promotion and sales. There are advantages and disadvantages of using Traveloka for Balkondes Sakapitu. These advantages include marketing personnel's efficiency, saving operational costs, easy to change prices, and statistical data reports. While the drawbacks: the difference in sales prices, long payment tempo, and needed qualified HR. The strength of this research, when compared with previous research, is that this study reveals the pattern of cooperation between the hotel and OTA, and discusses the distribution of commission amounts that in previous studies not discussed.
References
Alamsyah, Purnama. (2011). Start up Indonesia 2010. Retrieved from https://www.researchgate.net/publication/267453067_Startup_Indonesia_2010. Accessed 5 May 2020.
Anwar. (2000). Manajemen sumber daya manusia perusahaan. Bandung: Penerbit PT Remaja Rosdakarya.
Barrows, C. W., & Powers, T. (2008). Introduction to management in the hospitality industry, study guide. John Wiley & Sons. Retrieved from https://books.google.co.id/books?hl=id&lr=&id=9s0KT095jbQC&oi=fnd&pg=PR4&dq=Barrows,+C.+W.,+%26+Powers,+T.+(2008).+Introduction+to+management+in+the+hospitality+industry,+study+guide.&ots=A8S2kZrHWR&sig=a1Sa5nG6-GGzIrwNfkmCDauN6wE&redir_esc=y#v=onepage&q&f=false.
Dewi, N. M. N. C., Aryana, I. N. R., Ernawati, N. M., Astuti, N. N. S., & Suarta, I. K. (2018). Contribution of reservation through travel agent to room occupancy at Le Grande Bali. Journal of Applied Sciences in Travel and Hospitality, 1(4), 324-331. Retrieved from http://ojs.pnb.ac.id/index.php/JASTH/article/view/1196.
Fajar, A. N., Nurcahyo, A., & Qomariyah, N. N. (2020). Online travel agent for tourism system using big data and cloud. Journal of Environmental Management and Tourism, 11(2), 396-402. Retrieved from https://journals.aserspublishing.eu/jemt/article/view/4737.
Fauzie Amin. (2019). Online travel agent bagi Dunia Usaha Perhotelan. Retrieved from https://radarbojonegoro.jawapos.com/read/2019/03/30/128464/online-travel-agent-bagi-dunia-usaha-perhotelan. Accessed 5 May 2020.
Gasdia, M. (2015). Mobile travel shopping hits tipping point–But PC still dominates booking. Phocuswright.
Hamzah, A. (2020). Metode penelitian studi kasus. Malang: Literasi Nusantara
Hendriyati, L. (2019). Pengaruh online travel agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta. Media Wisata, 17(1), 1-10. Retrieved from https://www.amptajurnal.ac.id/index.php/MWS/article/view/279.
Hermawan, H., Brahmanto, E., & Hamzah, F. (2018). Pengantar Manajemen Hospitality. Pekalongan: Penerbit NEM. Retrieved from https://osf.io/preprints/inarxiv/7cymx/.
https://www.traveloka.com/en-id/. Accessed 5 Mei 2020.
Julinaldi, W. P. (2018). Strategi e-commerce: the Arista Hotel Palembang terhadap Tingkat Hunian Kamar (Doctoral dissertation, POLITEKNIK NEGERI SRIWIJAYA). Retrieved from http://eprints.polsri.ac.id/5944/3/3.%20%20BAB%20II.pdf.
Keputusan Dirjen Pariwisata No. 14/U/II/1988, Tentang Ketentuan Pelaksanaan Usaha dan Penggolongan Hotel.
King, C. (2010). Extranet access control. In Encyclopedia of Information Assurance-4 Volume Set (Print) (pp. 1091-1098). Auerbach Publications.
Lee-Ross, D., & Lashley, C. (2010). Entrepreneurship and small business management in the hospitality industry. Routledge. Retrieved from https://books.google.co.id/books?hl=id&lr=&id=p5z1YUhvGHIC&oi=fnd&pg=PP1&dq=Lee-Ross,+D.,+%26+Lashley,+C.+(2010).+Entrepreneurship+and+small+business+management+in+the+hospitality+industry&ots=z7Ov3n-nmC&sig=tNTWbOpBAV5kcGxTr7x6ESznPZY&redir_esc=y#v=onepage&q=Lee-Ross%2C%20D.%2C%20%26%20Lashley%2C%20C.%20(2010).%20Entrepreneurship%20and%20small%20business%20management%20in%20the%20hospitality%20industry&f=false.
O'Brien, J. A., & Marakas, G. M. (2011). Developing business/IT solutions. Management information systems, 488489, 74-89. Retrieved from http://kseminar.staff.ipb.ac.id/files/2013/02/TI-08-IS-Development.pdf.
Oh, H., Lee, M., & Lee, S. A. (2020). Global or local brand? Hotel selection in global travel context. Journal of Product & Brand Management. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/JPBM-08-2019-2509/full/html.
Riska, H., & Wiwin, A. (2019). Analisa Pengaruh online travel agent terhadap Tingkat Hunian Kamar di Bina Darma Hotel Palembang (Doctoral dissertation, Universitas Bina Darma). Retrieved from http://repository.binadarma.ac.id/60/2/Riska%20Bab%201.pdf.
Sihotang, B. K., & Wanto, A. (2018). Analisis JST Dalam Memprediksi Jumlah Tamu Pada Hotel NonBintang. Techno. Com: Jurnal Teknologi Informasi, 17(4), 333-346. Retrieved from http://publikasi.dinus.ac.id/index.php/technoc/article/view/1762.
Sumarsono. (2014). Dahsyatnya Bisnis Hotel di Indonesia. Jakarta: Penerbit Gramedia
Suniarti. (2019). Pengaruh Reservasi melalui online travel agent terhadap Tingkat Hunian Kamar. Forum Manajemen STIMI Handayani Denpasar. 17(1). Retrieved from https://ojs.stimihandayani.ac.id/index.php/FM/article/view/322.
Warren, C. (2014). Tourist accommodation establishments in Australia. International Centre for Responsible Tourism–Australia. Retrieved from https://icrtourism.com.au/wp-content/uploads/2010/10/Number-of-Tourist-Accommodation-Establishments-in-Australia.pdf.
Widagdo, B., & Rofik, M. (2019). Internet of things as engine of economic growth in Indonesia. Indonesian Journal of Business and Economics, 2(1). Retrieved from https://www.journal.uniku.ac.id/index.php/ijbe/article/view/1625.
Ye, F., Yan, H., & Xie, W. (2020). Optimal contract selection for an online travel agent and two hotels under price competition. International Transactions in Operational Research. Retrieved from https://onlinelibrary.wiley.com/doi/abs/10.1111/itor.12804.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 This work is licensed under a Creative Commons - Attribution 4.0 International (CC BY 4.0
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is published under the Creative Commons Attribution 4.0 International License.
