Moto Tourism, a bet on culture as a tourist product
DOI:
https://doi.org/10.57883/thij16(2)2021.30907Abstract
The theme of this article is to analyze the practice of moto tourism in Portugal, and its tourism potential for the hosting regions. An understanding of this practice is necessary to analyze its potential for the tourist destination and what strategy can be used as a source of attractiveness. As mentioned by Connel & Page (2008) it becomes relevant to study this aspect because the scientific academic community has shown little interest in conducting research on motorcycle tourism and its relationship with the tourist destination. To achieve the proposed objectives, 477 questionnaires were applied from north to south of Portugal, with different qualitative variables in order to collect which reasons most influence the decision to have this experience. The results show that this practitioner has several reasons associated with the reason for choosing the destination. Another conclusion drawn is that there are two types of practitioners, a group that prefers to participate in motorcycle conventions and another group that prefers to carry out only route exploration. In conclusion, and referring to Leiper (1979), motorcycle tourism is a phenomenon resulting from the interaction between the individual and the place of departure, traffic routes and tourist destination, a bet as a tourist market.
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Copyright (c) 2023 This work is licensed under a Creative Commons - Attribution 4.0 International (CC BY 4.0
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is published under the Creative Commons Attribution 4.0 International License.
