Tourism Hospitality International

Vol. 7 No. 2 (2016): October 2016 [14th Edition - EE]

View Vol. 7 No. 2 (2016): October 2016 [14th Edition - EE]

Published: 2023-06-12

Full Issue

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Editorial

Editorial

Martha Ríos Manríquez, Julián Ferrer Guerra, María Dolores Sánchez-Fernández

11
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Articles

An experimental pilot for a strategic customer relationship management (CRM) tool for small and medium-sized hoteliers

Augusto Díaz-Ordóñez González, José Ramón Cardona, María del Carmen Azpelicueta Criado

12-37
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Measuring affective image according to two different scales. Comparison between Likert or semantic differential scales

Jakson Renner Rodrigues Soares, Aurelinda Barreto Lopes, Larissa Paola Macedo Castro Gabriel, Carlos Eduardo Carvalho

38-62
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The Black Coast Shrimp Festival in Acaraú and Gastronomic Tourism: An analysis of the event

Marco Antonio Venâncio

63-79
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International academic research in creative tourism

Claudia Patricia Maldonado-Erazo, José Álvarez-García, María de la Cruz del Río-Rama

80-106
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Factors determining the level of development of social responsibility: Spanish hotel chains

Rosa María Vaca-Acosta, María Dolores Sánchez-Fernández, Alfonso Vargas-Sánchez

107-130
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Personnel management in the tourism company in the municipality of Guanajuato from motivational elements. Gestão de pessoal na empresa turística do município de Guanajuato a partir de elementos motivacionais.

María Magdalena Balderas Ávila, Mónica Isabel Mejía Rocha

131-173
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