Análise swot à produção da pêra passa de viseu

Authors

  • Raquel Guiné
  • Gabriela Peres
  • Dulcineia Ferreira

Abstract

O presente trabalho consistiu na realização de
inquéritos, junto dos operadores da pêra de São Bartolomeu e
respectivo fruto secado, que são a Cooperativa Agrícola de
Fruticultores da Beira Alta CRL e a Cooperativa Agrícola de
Mangualde CRL, no sentido de conhecer as características de
produção e comercialização deste produto regional.
Foi ainda realizada uma análise SWOT, ou seja, uma
análise dos pontos fortes, pontos fracos, oportunidades e
ameaças, com vista ao estabelecimento de um plano de acção.

Downloads

Download data is not yet available.

References

• BARROCA, M.J.M.C.; GUINÉ, R.P.F.; PINTO, A.; GONÇALVES, F.; FERREIRA, D.M.S. (2006).

Chemical and microbiological characterization of Portuguese varieties of pears. Food and Bioproducts

Processing: Trans IchemE, part C, 84 [C2], 109-113.

• DINCER, O (2004). Strategy Management and Organization Policy, Beta Publication, Istanbul.

• DYSON, RG (2004). Strategic development and SWOT analysis at the University of Warwick,

European Journal of Operational Research 152, 631-640.

• FERREIRA, D.; GUYOT, S.; MARNET, N.; DELGADILLO, I.; RENARD, C.M.G.C.; COIMBRA, M.

A. (2002). Composition of phenolic compounds in a Portuguese pear (Pyrus communis L. var. S.

Bartolomeu) and changes after sun-drying. Journal of Agricultural and Food Chemistry, 50, 4537-4544.

• FERREIRA, D.; LOPES da Silva, J. A.; PINTO, G.; SANTOS, C.; DELGADILLO, I.; COIMBRA, M.

A. (2008). Effect of sun-drying on microstructure and texture of S. Bartolomeu pears (Pyrus communis

L.). J. European Food Research and Technology, 226 [6], 1545-1552.

• FERREIRA, D.M.S. (2003). Estudo das transformações bioquímicas e químicas da pêra de

S. Bartolomeu durante o processo de secagem – recurso endógeno da região de Viseu. Tese de

doutoramento, Universidade de Aveiro, Portugal, 244 pp.

• GUINÉ, R. P. F.; FERREIRA, D. M. S.; BARROCA, M. J.; GONÇALVES (2007a). F. M. Study of the

Drying Kinetics of Solar-Dried Pears. Biosystems Engineering, 98 [4], 422-429.

• GUINÉ, R. P. F.; FERREIRA, D. M. S.; BARROCA, M. J.; GONÇALVES, F. M. (2007b). Study of the

Solar Drying of Pears. International Journal of Fruit Science, 7 [2], 101-118.

• HILL, T; WESTBROOK, R (1997) SWOT analysis: it’s time for a product recall, Long Range Planning

, 46-52.

• HOUBEN, G; LENIE, K; VANHOOF, K (1999). A knowledge-based SWOT-analysis system as an

instrument for strategic planning in small and medium sized enterprises, Decision Support Systems 26,

-135.

• KAJANUS, M; KANGAS, J; KURTTILA, M (2004). The use of value focused thinking and the

A’WOT hybrid method in tourism management, Tourism Management 25, 499-506.

• KANGAS, J; KURTILA, M; KAJANUS, M; KANGAS, A (2003). Evaluating the management

strategies of a forestland estate-the S-O-S approach, Journal of Environmental Management 69,

-358.

• KOTLER, P (1988) Marketing Management: Analysis, Planning, Implementation and Control, Prentice-

• Hall, New Jersey.

• KURTTILA, M; PESONEN, M; KANGAS, J; KAJANUS, M (2000). Utilizing the analytic hierarchy

process (AHP) in SWOT analysis-a hybrid method and its application to a forest-certification case,

Forest Policy and Economics 1, 41-52.

• LESKINEN, LA; LESKINEN, P; KURTTILA, M; KANGAS, J; KAJANUS, M (2006). Adapting

modern strategic decision support tools in the participatory strategy process-a case study of a forest

research station, Forest Policy and Economics 8, 267-278.

• MASOZERA, MK; ALAVALAPATI, JRR; JACOBSON, SK; SHRESTA, RK (2006). Assessing the

suitability of community-based management for the Nyungwe Forest Reserve, Rwanda, Forest Policy

and Economics 8, 206-216.

• MCDONALD, MHB (1993). The Marketing Planner, Butter-worth-Heinemann, Oxford.

• SHRESTHA, RK; ALAVALAPATi, JRR; KALMBACHER, RS (2004). Exploring the potential for

silvopasture adoption in South-central Florida: na application of SWOT-AHP method, Agricultural

Systems 81, 185-199.

STEWART, R; MOAMED, S; DAET, R (2002). Strategic implementation of IT/IS projects in

construction: a case study, Automation in Construction 11, 681-694.

• ULGEN, H; MIRZE, SK (2004). Strategic Management, Literatur Publication, Istanbul.

Published

2016-02-04

How to Cite

Guiné, R., Peres, G., & Ferreira, D. (2016). Análise swot à produção da pêra passa de viseu. Millenium - Journal of Education, Technologies, and Health, (38), 97–106. Retrieved from https://revistas.rcaap.pt/millenium/article/view/8252

Issue

Section

Articles