Destination image management:

perception and attraction factors of Lisbon Metropolitan Area among university students

Authors

  • Filipe Segurado Severino Escola Superior de Hotelaria e Turismo do Estoril (ESHTE); CiTUR - Centre for Tourism Research, Development and Innovation; RESILIENCE – Centre for Regional Resilience and Sustainability https://orcid.org/0000-0002-9865-4664
  • Teresa Costa Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS); RESILIENCE – Centre for Regional Resilience and Sustainability; CiTUR - Centre for Tourism Research, Development and Innovation https://orcid.org/0000-0001-5252-121X
  • Margarida Cristina Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL); Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS) https://orcid.org/0009-0003-7612-1861
  • Ana Gláucia Roque Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL) ; Escola Superior de Hotelaria e Turismo do Estoril (ESHTE)
  • Sandra Nunes Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS); RESILIENCE - Center for Regional Resilience and Sustainability ; NovaMath – Centre for Mathematics and Applications at FCT/UNL, Universidade Nova de Lisboa https://orcid.org/0000-0002-0123-5771
  • Zélia Raposo Santos Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL); LIACOM – Laboratório de Investigação Aplicada em Comunicação e Média https://orcid.org/0000-0003-3858-311X

DOI:

https://doi.org/10.18055/Finis38635

Abstract

This study explores the perceptions of university students – both Portuguese residents and international students living in Lisbon – regarding the main attractions of the Lisbon Metropolitan Area, Portugal. While currently residing in Lisbon, these students are also potential future tourists. By understanding their views on Lisbon’s attractions, this study aims to provide insights that may inform destination strategies in other regions. Employing a mixed-methods approach, the research investigates the specific features that attract students to Lisbon, a city known for its rich cultural heritage and vibrant atmosphere. Data were collected from students at two higher education institutions through interactive questionnaires incorporating multimedia content about the area. The study highlights that cultural and historical landmarks, favourable climate conditions, and a commitment to ecological sustainability are key elements contributing to Lisbon's appeal. The findings show how these characteristics not only attract potential future tourists but also enable destinations to leverage their unique attributes to boost attractiveness and address sustainability challenges. This analysis contributes to a deeper understanding of tourist perceptions and destination qualities, offering valuable input for destination management and marketing strategies focused on sustainable tourism.

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Author Biographies

Filipe Segurado Severino, Escola Superior de Hotelaria e Turismo do Estoril (ESHTE); CiTUR - Centre for Tourism Research, Development and Innovation; RESILIENCE – Centre for Regional Resilience and Sustainability

Filipe Segurado Severino holds a PhD in Tourism, having completed his thesis in the field of events. He is a Post-Doctoral Scientific Research Fellow and a Professor in the Tourism field. He is also a scientific researcher of tourism, events, hospitality, leisure, event tourism, event management, tourist entertainment, contents tourism and Japanese popular culture.

Teresa Costa, Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS); RESILIENCE – Centre for Regional Resilience and Sustainability; CiTUR - Centre for Tourism Research, Development and Innovation

Teresa Costa holds a PhD in Management and developed her Post PhD at the USP. She is a coordinator professor at IPS. She is a researcher at CiTUR, an invited professor at several international universities where she collaborates in several masters and doctoral programs Her research has been published in several international journals.

Margarida Cristina, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL); Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS)

Master degree fellow at Escola Superior de Comunicação Social (ESCS) – Instituto Politécnico de Lisboa, Portugal. Bachelor in Marketing and completing the Master in Marketing Management at Escola Superior de Ciências Empresariais (ESCE) – Instituto Politécnico de Setúbal, Portugal. Member of the SHIFT Project research.

Ana Gláucia Roque, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL) ; Escola Superior de Hotelaria e Turismo do Estoril (ESHTE)

Master degree fellow at Escola Superior de Comunicação Social (ESCS) - Instituto Politécnico de Lisboa, Portugal. Bachelor in Tourism Marketing and completing the Master in Tourism: Strategic Events Management at Escola Superior de Hotelaria e Turismo do Estoril (ESHTE), Lisboa, Portugal.

Sandra Nunes, Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS); RESILIENCE - Center for Regional Resilience and Sustainability ; NovaMath – Centre for Mathematics and Applications at FCT/UNL, Universidade Nova de Lisboa

Coordinator Professor at Higher School of Business Sciences, Polytechnic Institute of Setubal (ESCE/IPS). PhD in Mathematics, with a Specialization in Statistics. President of the ESCE/IPS Technical and Scientific Council. researcher at NovaMath, Nova University Lisbon research center.

Zélia Raposo Santos, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL); LIACOM – Laboratório de Investigação Aplicada em Comunicação e Média

Zélia Raposo Santos, PhD in Information Management, is an Adjunct Professor at ESCS-IPL, and an Invited Associate Professor at Nova IMS. Specialising in market research, social media marketing, and consumer behaviour. With numerous articles published and active participation in research projects, she also serves as a reviewer for scientific journals.

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Published

2025-07-21

How to Cite

Severino, F. S., Costa, T., Cristina, M., Roque, A. G., Nunes, S., & Santos, Z. R. (2025). Destination image management:: perception and attraction factors of Lisbon Metropolitan Area among university students. Finisterra, 60(129), e38635. https://doi.org/10.18055/Finis38635

Issue

Vol. 60 No. 129 (2025)

Section

Articles

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