Comunicação dialógica e princípio do ciclo dialógico nos sites oficiais dos melhores restaurantes portugueses publicados no guia boa cama boa mesa
DOI:
https://doi.org/10.29352/mill0219e.41044Palavras-chave:
comunicação dialógica; loop dialógico; restaurantes; guia ‘boa cama boa mesa guide’; websites; PortugalResumo
Introdução: O Turismo tem estado intrinsecamente ligado ao desenvolvimento tecnológico, com a adoção de tecnologias digitais pelos restaurantes para aumentar a interação com os consumidores. Neste contexto, a comunicação dialógica, com enfoque no Loop Dialógico, assumiu um papel preponderante na forma como as organizações passaram a estabelecer uma relação com os seus públicos, nomeadamente os restaurantes e os seus clientes.
Objetivo: Analisar o grau de adoção do Loop Dialógico nos websites dos melhores restaurantes de Portugal, premiados na categoria “Boa Mesa” do Guia Boa Cama Boa Mesa 2024.
Métodos: Criou-se uma matriz de análise com os 16 identificados indicadores do Loop Dialógico. Foram selecionados os websites dos melhores restaurantes de Portugal, premiados na categoria “Boa Mesa” do Guia Boa Cama Boa Mesa 2024, cuja presença nos websites foi avaliada. Os dados foram recolhidos utilizando uma grelha validada pela revisão de literatura e analisados com recursos à estatística descritiva e de frequência.
Resultados: Os resultados mostram que a adoção não é significativa e que nove é o número máximo de indicadores adotados pelos websites, existindo indicadores que nunca são adotados por nenhum website.
Conclusão: Evidencia-se uma baixa adoção do Loop Dialógico, dificultando a realização de uma comunicação dialógica.
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