Comunicación dialógica y principio del bucle dialógico en los sitios web oficiales de los mejores restaurantes portugueses publicados en la guía boa cama boa mesa
DOI:
https://doi.org/10.29352/mill0219e.41044Palabras clave:
comunicación dialógica; bucle dialógico; restaurantes; guía boa cama boa mesa; webites; PortugalResumen
Introducción: El turismo ha estado intrínsecamente ligado al desarrollo tecnológico, y la adopción de tecnologías digitales por parte de los restaurantes ha incrementado la interacción con los consumidores. En este contexto, la comunicación dialógica, centrada en el Bucle Dialógico, ha asumido un papel protagonista en la forma en que las organizaciones han llegado a establecer una relación con sus públicos, es decir, los restaurantes y sus clientes.
Objetivo: Analizar el grado de adopción del Bucle Dialógico en las páginas web de los mejores restaurantes de Portugal, premiados en la categoría «Boa Mesa» de la Guía Boa Cama Boa Mesa 2024.
Métodos: Se creó una matriz de análisis con los 16 indicadores de Dialogic Loop identificados. Se seleccionaron los sitios web de los mejores restaurantes de Portugal, premiados en la categoría «Boa Mesa» de la Guía Boa Cama Boa Mesa 2024, cuya presencia en los sitios web fue evaluada. Los datos se recogieron utilizando una cuadrícula validada por la revisión bibliográfica y se analizaron mediante estadísticas descriptivas y de frecuencia.
Resultados: Los resultados muestran que la adopción no es significativa y que nueve es el número máximo de indicadores adoptados por los sitios web, mientras que hay indicadores que nunca son adoptados por ningún websites.
Conclusión: Existe un bajo nivel de adopción del Bucle Dialógico, lo que dificulta la comunicación dialógica.
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