Consumidores novos e/ou novos consumidores? Are new consumers new?

  • Fernando Augusto de Sá Neves dos Santos
  • Maria Manuela Caria Figueira de Sá Neves

Abstract

Constituindo a segmentação um elemento a ter em conta pelas empresas, é o segmento dos jovens o que assume maior relevância no mercado. A prazo, quer pela sua dimensão, quer pela sua força e capacidade de impor tendências, revela-se o segmento mais adequado para a afirmação de uma empresa ou marca. As potencialidades de negócio, quer pela expectativa ou esperança de vida e naturalmente a maior probabilidade de conseguir fidelização, tal como as potencialidades de vendas acumuladas garantem um retorno mais significativo de todo o investimento a realizar. 

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Published
2016-02-11
Section
Articles