Determinantes de la intención de seguir usando billeteras digitales
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https://doi.org/10.29352/mill0220e.40060Palabras clave:
Palabras clave: monederos electrónicos; expectativa de rendimiento; expectativa de esfuerzo; condiciones facilitadoras; intención de uso continuadoResumen
Introducción: Las billeteras electrónicas aceleran las transacciones de los consumidores al consolidar tarjetas de crédito, efectivo y múltiples plataformas de pago en un solo dispositivo conveniente, razón por la cual estas transacciones de pago sin contacto han experimentado un aumento notable en Portugal en los últimos años.
Objetivo: El objetivo de este artículo es examinar empíricamente los determinantes que influyen en la intención de uso continuado de un consumidor que utiliza billeteras digitales en Portugal.
Métodos: Los datos fueron analizados mediante análisis exploratorio y confirmatorio y se obtuvo un Modelo de Ecuaciones Estructurales, luego de obtener respuestas de 185 encuestados portugueses.
Resultados: Los datos revelaron que las expectativas de desempeño, las expectativas de esfuerzo, las condiciones facilitadoras y la confianza percibida son determinantes importantes de la intención de comportamiento de las billeteras digitales y tendrán un impacto positivo en la intención de continuar usándolas. La reputación y la seguridad percibidas también son determinantes de la confianza percibida.
Conclusión: La mejora continua en estas áreas es imperativa para mejorar el rendimiento de la billetera digital y hacerla competitiva en relación con las transacciones electrónicas alternativas.
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