Communication in rural tourism and foreign languages between the desired and the reality
Introduction: In a context of scarce resources, frequent in rural areas, the importance of communication in rural tourism is undisputed. If we consider that foreigners compose a great part of the search for the tourist product, it is understand the importance of foreign languages.
Nevertheless, much of the web pages of the enterprises, are only in one language or do not exist.
Objectives: Taking as reference the Viseu Dão Lafões Region (VDLR), the purpose of this study is to observe the existence of the websites of rural tourism enterprises, and which languages are present in them.
Methods: An online research was made to verify the existence of the website of the enterprises of rural tourism in the VDLR. For the ones that have a website, it was observed which languages were used. Following, we proceed to an exploratory analysis of the content of the websites.
Results: We conclude that many of enterprises don´t have websites and many of them only present information in one language, in particular in Portuguese.
Conclusions: The absence of the website and the presentation of the information only in Portuguese is a fragility of the tourism rural enterprises of the VDLR. The issue must be carefully considered in order to attract an external market who value what is genuine and typical of the region.
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