Foreign languages and organizations: the perspective of communication professionals
Introduction: At present, organizations have needs and face the challenges of communicating in a foreign language spoken or using digital means.
Objectives: To understand the role of foreign languages in the communication departments of national and international organizations. To analyze the diversity of languages used in the companies under study; To understand in what media, channels and actions foreign languages are most used; To assess the level of knowledge of languages. To understand the objectives of the use of languages from the perspective of communication professionals.
Methodos: The study is based on a quantitative methodology, using as a method of data collection the application of questionnaire by survey to professionals of the communication departments of national and international companies.
Results: Communication professionals use mostly English language in companies, namely in digital communication (social networks, website and newsletter), telephone conversations, meetings, events and business.
Conclusions: The study brings contributions to the academia and to the business world, in that it allows to gain the skills and profiles of the fundamental communication professionals to face the competitiveness of the current organizational world.
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