Consumption patterns and television content preferences of portuguese higher education students
DOI:
https://doi.org/10.29352/mill0216e.40180Keywords:
FTA television; content; students; consumption; higher educationAbstract
Introduction: After emerging as a groundbreaking communication technology and experiencing periods of peak popularity, Portuguese free-to-air (FTA) television now operates in a competitive, multiplatform attention market. What are higher education students’ perceptions of FTA TV, and what types of content do they consume?
Objective: The main objective of this study was to identify open-signal television consumption trends among a group of Portuguese higher education students.
Methods: A case study design was adopted, using an online questionnaire for data collection. The sample consisted of 89 communication and arts students from the Polytechnic Institute of Viseu during the 2023/2024 academic year.
Results: Findings show that young people continue to watch FTA TV on television sets more than on mobile devices, underscoring the need for broadcasters to invest in flexibility and diversified programming. News and fictional content remain the students’ preferred genres, given their informational and entertainment value. Furthermore, the study highlights the importance of stimulating the domestic FTA market to offer a more competitive range of content.
Conclusion: This study provides insights into FTA television consumption trends, useful not only to the academic community but also to the broader media sector, which competes for audience attention in an increasingly competitive marketplace.
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