Impacto de la digitalización en la gestión y desempeño de los recursos en un contexto pos-COVID-19 en el interior-centro de Portugal
DOI:
https://doi.org/10.29352/mill0223e.41352Palabras clave:
digitalización; gestión; desempeño; recursos humanos; COVID-19Resumen
Introducción: La pandemia del COVID-19 ha acelerado la adopción de tecnologías digitales en diversas industrias, alterando fundamentalmente los procesos organizativos y repercutiendo en el desempeño global de la organización. La digitalización se ha convertido así en una preocupación creciente entre los empleadores, dado su impacto potencial en el rendimiento individual y organizacional.
Objetivo: Analizar los efectos de la transformación digital en un contexto post-COVID, centrándose en su influencia sobre los procesos organizacionales, en particular la gestión y el desempeño de los recursos humanos.
Métodos: Se llevó a cabo un estudio con un enfoque cuantitativo, descriptivo y transversal. La recopilación de datos se realizó mediante un cuestionario autoadministrado y el análisis de los datos se basó en análisis cuantitativos utilizando las técnicas estadísticas ACP y AFC.
Resultados: Los resultados muestran que la transformación digital está vinculada a la competitividad de la organización e impacta positivamente en su desempeño y procesos, contribuyendo a la satisfacción y retención de los colaboradores. La pandemia ha llevado a las organizaciones a replantearse sus prácticas y a mantener una digitalización más eficaz en la era pos-COVID-19.
Conclusión: La digitalización, incrementada por la pandemia de COVID-19, está vinculada a la competitividad de la organización y tiene un impacto efectivo en el desempeño y en los procesos organizacionales. Además, la digitalización, cuando se aplica en línea con los valores y prácticas organizacionales, puede contribuir a la satisfacción y retención de los colaboradores y debe responder a una necesidad empresarial en materia de desarrollo, crecimiento y desempeño organizacional.
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