Impacto da digitalização na gestão e desempenho dos recursos humanos, num contexto pós-COVID-19, no interior centro de Portugal
DOI:
https://doi.org/10.29352/mill0223e.41352Palavras-chave:
digitalização; gestão; desempenho; recursos humanos; COVID-19Resumo
Introdução: A pandemia de COVID-19 acelerou a adoção de tecnologias digitais em várias indústrias, alterando profundamente os processos organizacionais, tendo impacto no desempenho global da organização. Assim, a digitalização tornou-se uma preocupação crescente entre os empregadores, dado o seu potencial impacto no desempenho individual e organizacional.
Objetivo: Analisar os efeitos da transformação digital num contexto pós-COVID, focando a sua influência nos processos organizacionais, em particular na gestão e desempenho dos recursos humanos.
Métodos: Realizou-se um estudo com abordagem quantitativa, descritiva e transversal. A recolha de dados foi realizada através da aplicação de um questionário auto-administrado e a análise de dados baseou-se em análises quantitativas com recurso às técnicas estatísticas ACP e AFC.
Resultados: Os resultados mostram que a transformação digital, está ligada à competitividade da organização e impacta positivamente o seu desempenho e processos, contribuindo para a satisfação e retenção dos colaboradores. A pandemia levou as organizações a reavaliar práticas e a manter uma digitalização mais eficaz no pós-COVID-19.
Conclusão: A digitalização, incrementada pela pandemia de COVID-19, está ligada à competitividade da organização e tem um impacto efetivo no desempenho e nos processos organizacionais. Além disso, a digitalização, quando implementada em consonância com os valores e práticas organizacionais, pode contribuir para a satisfação e retenção dos colaboradores e deve responder a uma necessidade empresarial em termos de desenvolvimento, crescimento e desempenho organizacional.
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