Bioactive compounds: do they influence consumers’ food choices?
DOI:
https://doi.org/10.25746/ruiips.v8.i3.21338Keywords:
Food, consumer, phytochemicals, fruit, vegetables, red wineAbstract
This study aimed to increase knowledge on the perception of the consumer regarding the choice of foods rich in bioactive compounds. Data was collected anonymously with an online questionnaire; 1185 answers of Portuguese adults were analyzed. Results have shown a strong association of choosing foods with bioactive compounds with frequency of fruit consumption (Phi=0,203, p<0,001), and vegetable consumption (Phi=0,238, p<0,001), emphasizing the evidence that consumers with a higher heathy food awareness are the ones buying food products with bioactive compounds. A positive moderate association of bioactive compounds knowledge was observed with the frequency of red wine consumption (Phi=0,105, p=0,001). Sociodemographic factors such as age and education level were also positively associated with the choice of foods with bioactive compounds.
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