The role of innovation in special interest tourism: a theoretical approach


  • Bruno Barbosa Sousa Bruno Sousa Polytechnic Institute of Cávado and Ave – IPCA; Applied Management Research Unit - UNIAG, Portugal e-mail:



Competitiveness, Ecotourism, Innovation, Sustainability


Introduction: The innovation process, and its application to several contexts, has been gradually gaining ground in the academic community as a field of study. Similarly, in recent decades, tourism has received greater attention from academics in different sciences and focus (e.g. economic, social, cultural and environmental).

Objective: The purpose of this study is to explore and to contribute the literature on special interest tourism and innovation process (e.g. ecotourism management).

Methods: This is a conceptual paper that brings together the major components of innovation process and its implications in special interest tourism contexts (e.g. ecotourism).

Results: The study presents closely to primary classical innovation and entrepreneurship issues. The creation process associated with the nature and sustainable reservation systems, mechanisms and information sharing are a competitive advantage over tourism destinations and products.

Conclusions: The generators entrepreneurship and innovative factors that may trigger an entrepreneurial activity. The study considers some of the implications for management and literature. Implications for future research are also presented. 


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Author Biography

Bruno Barbosa Sousa, Bruno Sousa Polytechnic Institute of Cávado and Ave – IPCA; Applied Management Research Unit - UNIAG, Portugal e-mail:

Lecturer in Marketing and Strategy (Researcher in Tourism Marketing) - since 2009, at: School of Management - Polytechnic Institute of Cávado and Ave (IPCA), Portugal / UNIAG PhD Marketing and Strategy (Researcher in Tourism Marketing) at University of Minho Director of Tourism Management Management – IPCA Editorial Advisory Board from European Journal of Applied Business and Management (EJABM) - NIDISAG Market Analist at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) Marketing Assistant - Jornal O Jogo at Controlinveste (2005) Teaching Award from the School of Economics and Management of the University of Minho Best Thesis in Tourism Award - International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (ICIEMC 2015) - Management Graduation, University of Minho Award - Best performance (2006) - 17 [0;20] - Merit Scholarship for Students in Public Higher Education (Academic Council in Business Economics and Policy at the University of Minho) - 2004/05 Awards of Merit Scholarship by University of Minho in 2001/02 - 2002/03 - 2003/04


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How to Cite

Sousa, B. B. (2018). The role of innovation in special interest tourism: a theoretical approach. Millenium - Journal of Education, Technologies, and Health, 2(5), 83–92.



Engineering, Technology, Management and Tourism