The loyalty challenges in hotel restaurants in Lisbon
DOI:
https://doi.org/10.57883/thij10(1)2018.30491Palavras-chave:
Restaurante de hotel, Consumidor, Satisfação, Qualidade, Fidelização, EstratégiasResumo
O presente artigo pretende efectuar uma análise dos restaurantes hoteleiros do ponto de vista do consumidor em termos de estratégia de captação e fidelização dos seus clientes. Para tal, foram aplicados 200 questionários tendo concluído sobre a importância da lealdade como uma questão principal nos tempos modernos, bem como uma eficiente provisão de serviços. Também se verificou que neste mundo global e competitivo, os programas de fidelidade devem mudar seus objetivos e os restaurantes do hotel devem alterar o seu posicionamento e resolver alguns problemas operacionais não só para conseguir atrair novos clientes, mas também para manter os outros.
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Direitos de Autor (c) 2018 This work is licensed under a Creative Commons - Attribution 4.0 International (CC BY 4.0)
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
