Os desafios da fidelização nos restaurantes dos hotéis em Lisboa
DOI:
https://doi.org/10.57883/thij10(1)2018.30491Palabras clave:
Hotel restaurante, Consumidor, Satisfacción, Calidad, Fidelización, EstrategiasResumen
Este artículo pretende realizar un análisis de los restaurantes de hostelería desde el punto de vista del consumidor en cuanto a su estrategia de captación y fidelización de clientes. Para ello, se aplicaron 200 cuestionarios habiéndose concluido sobre la importancia de la fidelización como tema principal en los tiempos modernos, así como una eficiente prestación del servicio. También se concluyó que en este mundo global y competitivo, los programas de fidelización deben cambiar sus objetivos y los restaurantes hoteleros deben cambiar su posicionamiento y resolver algunos problemas operativos no sólo para poder atraer nuevos clientes, sino también para mantener a los demás.
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