Recent gastronomic touristic tendencies based on a netnography model analysis
DOI:
https://doi.org/10.57883/thij8(1)2017.30344Palavras-chave:
Tendências na Alimentação, Estilo de Vida, Social Media, Motivações de ConsumidoresResumo
Como resultado da consolidação de turismo, a gastronomia aparece como uma chave principal para o sucesso. Nesse contexto, os produtos e serviços fornecidos por esta actividade têm de se adaptar aos novos consumidores, às novas tendências e comportamentos. Os turistas, tal como os consumidores, procuram produtos ou experiências que podem ser adaptáveis às suas motivações e expectativas. Portanto, não é estranho que os restaurantes precisem de fornecer novos produtos, mantendo as suas características próprias. Por outro lado, vivemos num mundo global, onde a internet e as várias plataformas de média social desempenham um papel crucial. Sob estas novas restrições, os restaurantes têm de se readaptar a esta nova tendência, se quiserem ter sucesso. Este estudo tem como objetivo compreender dois aspectos principais: (i) por que e como estão os restaurantes e distribuidores de alimentos a adaptar-se às novas necessidades do mercado? (ii) qual é o impacto da Web 2.0 na gastronomia? A fim de responder plenamente a estas questões, os autores analisaram as tendências para os setores de alimentação em 2015 e 2016 utilizando um modelo de análise baseado na netnografia. Os resultados obtidos ajudam os gestores dos destinos e dos restaurantes a melhor se daptarem a mudarem os seus produtos e serviços tendo em conta esta nova realidade.
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Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
