The state of revenue mangement in the portuguese hospitality
DOI:
https://doi.org/10.57883/thij13(1)2019.30619Keywords:
Revenue management, Total hotel revenue management, Total revenue management, Hospitality industryAbstract
Revenue Management is a management tool that contributes to the profitability of the company’s revenue. This strategy applied to the hospitality industry, often implies the sacrifice of the accommodation price to attract new customers to the hotel in order to make them more profitable through domestic consumption in the restaurant, bar, spa, games, sale of tours, visits and activities, among other profitable actions for the hotel unit (Abranja, Almeida & Elias Almeida, 2019). Through an exploratory study of the national hotel market, focused on 4 and 5 stars hotels, a questionnaire of closed questions was applied at national level with the purpose of characterizing the application of Revenue Management practices in these companies. Complementary and through the bibliographic review, we identified new trends in Revenue Management, such as the THRM - Total Hotel Revenue Management, as well as the prospects of this strategic tool in the hotelier’s professionals view.
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Copyright (c) 2023 This work is licensed under a Creative Commons - Attribution 4.0 International (CC BY 4.0)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is published under the Creative Commons Attribution 4.0 International License.
