Tendências turísticas gastronómicas recentes com base na análise de um modelo de netnografia
DOI:
https://doi.org/10.57883/thij8(1)2017.30344Keywords:
Foodservice Tendencies, Lifestyle, Social Media, Consumer MotivationAbstract
As a result of tourism consolidation, gastronomy appears as the main key to success. Under this context, products, and services provided by this activity must adapt to the new consumers, the new tendencies, and behaviors. Tourists like regular consumers look for products or experiences that may be adaptable to their motivations and expectations. Therefore, it is not strange that restaurants need to provide new products while keeping their own characteristics. On the other hand, we live in a global world where the internet and the various social media platforms play a crucial role. Under these new constraints, restaurants have to readapt themselves to this new trend if they want to succeed. This study aims to understand two main aspects: (i) why and how are restaurants and food distributors adapting to the new needs of the market? (ii) what is the impact of Web 2.0 in gastronomy? In order to fully answer these questions, authors have analyzed the 2015 and 2016 tendencies for the foodservice using a netnography analysis model. Findings help destination and restaurants managers to adapt and change their products and services taking into account this new reality.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is published under the Creative Commons Attribution 4.0 International License.
